這商標將中國字的『吉』與『富』兩個 字結合成一圖案，這兩個字的讀音正巧 與英文的禮品〈gift〉相似。

　又『好的觀念，來自於台灣』的英文寫 法是：Good Ideas From Taiwan，其縮 寫是『GIFT』，巧妙的與英文gift一樣。

　商標設計者期望將『吉』祥『富』貴文 字圖案所象徵的意境與祝福，帶給每一個家庭，並將大寫英文字母『GIFT』 〈Good Ideas From Taiwan〉的另一種想法傳遞出來，讓人們覺得世界上有許多圓滿的巧合。

The story of the logo

The logo was designed by combining the Chinese characters“吉“ ji and “富” fu.

The pronunciation of these two Chinese characters is similar with the English word for “gift”.

The designer of the logo created the slogan“Good Ideas From Taiwan”using the initials ─GIFT. So，GIFT implies two layers of meaning.

The designer presents the Chinese meaning of “吉”〈good fortune〉 and “富”〈abundance〉as a blessing to all the families，at the same time，emphasizes“Good Ideas From Taiwan”.